It is very difficult to see a world with other person's eyes. Especially if the other person is several months old. Two quotes from the article.

Quote number one : Researchers from the University of Washington in Seattle say that baby DVDs and videos - such as "Baby Einstein" - are different from beneficial children's programming because they have little dialogue, short scenes and disconnected pictures and show "linguistically indescribable images such as a lava lamp."

Quote number two : Aigner-Clark thinks the researchers envision someone turning on the videos and walking away from the child. That was never the intent, she said. Interaction between the parent and the child while the video is on is crucial. "You stay with the child and teach them," Aigner-Clark said. "...You are looking at the screen with the baby and saying, 'Look at the kitty cat.' It is really about being interactive."

The Baby Einstein founder makes a "huge" point: she expects the parents to interact with the babies while the babies are watching videos. But then again, do babies really need to be watching videos for the parents to interact with them? How about just a plain old pick-a-boo game or clapping hands?